Your social media feeds are most likely filled with messages about #superbowl, #tombrady, or #justinbieber, but soon it might be filled with messages about AIDS in Africa.

Randi Zuckerberg, Facebook’s former director of marketing, recently launched a new “social media syndicate” intended to push out important messages to raise social issue awareness. She plans on coordinating with the “1,000 most influential individual publishers” to start caring more about social issues to solve world problems, Zukerberg said. R to Z Media’s goal is to “help provide a structure for passionate social changers to unite them.” 

The company’s first mission is to end the fight of mother-to-child AIDS transmission by 2015. This goal aligns with many other organizations who are also committed to making this goal a reality. With over 400,000 babies are born with AIDS every year, this seems to be a lofty goal. However, UN experts say this is possible if governments (mostly in Africa, businesses, and non-governmental organizations work on prevention and distribution.

R to Z aims to leverage influential social media users to focus on the same issue at the same time. Zuckerberg states that when “you have a lot of different people who stand for different causes, but not in a unified manner,” this weakens the impact of the messages.

By following these influencers’ messages, it puts pressure on people to act on certain causes. The company will ultimately serve as a way to raise funds for awareness to certain causes. Take the recent SOPA anti-piracy bill put into effect. User generated social media outcry was a unified example of coordinated messaging from millions of people that had great impact. The tweets you send can help make it feel as if you’ve participated in making social change happen. However, just by tweeting and facebooking, this will not ultimately solve all of the world’s problems. It’s necessary to take physical action as well.

ONE® Condoms encourages making a difference in your community by spreading the universal practice of safe sex message. ONE® is also committed to eliminating the AIDS virus. A portion of every ONE® Condoms sale goes towards HIV/AIDS prevention efforts at home and abroad.

Would you help spread the message of certain unified causes to make a more drastic impact?